Next Moves

1. Discovery Call

We begin with a guided conversation to understand:

• Your business goals

• Current challenges

• Brand direction

• Capacity for content creation

This sets the foundation so the entire strategy is built around your reality, not generic advice.

2. Comprehensive Brand Evaluation

A strategic deep dive into your brand to ensure every decision we make aligns with your messaging and target audience. This includes:

• Target Audience Analysis: clarity on who you’re speaking to and what they care about

• Brand Messaging Review: tone, voice, key brand statements

• Competitor Analysis: what competitors are doing, where they’re winning, and where the gaps are

• Brand Alignment Check: ensuring your visuals, content, and message match your goals

This step ensures your content strategy is grounded in actual insight, not guesswork.

3. Custom Content Strategy

A tailored approach to content that fits your business and your lifestyle. This includes:

• Content Pillars: 3–5 key themes your content will revolve around

• Posting Types: reels, carousels, still posts, stories, educational pieces, etc.

• Visual Direction: style, tone, and brand consistency

• Captions & Hooks Framework: writing formulas and examples you can follow

• Weekly Posting Amount: determined based on your day-to-day schedule and your availability

• Implementation Steps: clear instructions for executing your strategy with confidence

Our focus is building a system that’s realistic, achievable, and effective.

4. Metrics + Analytics Coaching

To help you grow intentionally and track results:

• Access to a coaching video showing you how to analyse your insights

• Learn what metrics actually matter and what to ignore

• Access to the Next Move Metric Dashboard

• Step-by-step instructions on how to upload your analytics into the Next Move Metrics Dashboard

• Clear explanation of what your metrics reveal about your content performance

This ensures you’re not just posting. You’re learning, improving, and making informed moves.

5. Support, Check‑Ins & Accountability

Because collaboration doesn’t end after the strategy session:

• Optional fortnightly or monthly check‑ins

• Progress reviews to see what’s working and what needs adjusting

• Ongoing guidance as you begin implementing the strategy

This keeps you accountable and supported as you step into a more strategic approach.